"In podcasting, it feels like we are just hitting our stride with tons of excitement and evolution ahead of us." — Luann Nigara
In 2021, communicating digitally has arguably never been more important. Enter the world of podcasts, a communication channel that was already surging pre-COVID and only continues to rise, cultivating a sense of virtual community within every niche imaginable—from the daily news to true crime to, of course, the interior design industry.
For designers Rebecca Plumb and Shaun Crha, hosts of the Hot Young Designers Club Podcast, podcasting is a way to connect with fellow designers. “We met in early 2020 and immediately started spending hours on the phone making each other laugh and lending support as business owners and friends,” says Plumb. “After a couple months we knew that our conversations could benefit a wider audience of designers.”
“We wanted to create a way for designers to connect to one another away from social media, and the first round of COVID-19 shelter in place orders gave us the motivation to start,” adds Crha.
Listen to Jaipur Living CEO Asha Chaudhary discuss women in leadership, Jaipur Living’s custom rug program, and more on Hot Young Designers Club.
LuAnn Nigara, host of A Well Designed Business, the number one podcast for interior designers, started her podcast with similar intentions, after working more than 30 years in the industry as a co-owner of Window Works. “I wanted to help all designers become better business owners, so that their talents could provide them a lifestyle that was on par with their ability to create beauty for the rest of us,” says Nigara.
Her content has certainly resonated. “I started listening to LuAnn Nigara’s A Well Designed Business while I was in design school,” says Crha. “I wouldn’t have had the confidence to start my business without her show, and I love seeing how my perspective has changed over the years.”
Listen to Jaipur Living CEO Asha Chaudhary discuss the brand’s trade program and socially conscious business model on A Well Designed Business.
So why podcasts? “The platform has a sort of intimacy to it,” says Nigara. “As hosts and guests, we are not “performing”. We are having a genuine conversation. I think this kind of sharing builds bridges, connecting us in a unique way and ultimately creating a feeling of belonging to a community.”
For anyone thinking about creating their own podcast, keep in mind that it’s a true business.”It takes a lot of energy to create a weekly show along with each of our design businesses,” says Crha. “It helps to develop an episode schedule and a business strategy before your first episode publishes.”
One thing’s for sure: the future of podcasts looks bright. “In podcasting, it feels like we are just hitting our stride with tons of excitement and evolution ahead of us,” says Nigara. “We are witnessing it now become more polished and mainstream. I do think the best is yet to come and I’m happy to be part of what feels like a ground-floor opportunity.”